It goes against our gut instinct. The concept of gaining benefit from bad online reviews doesn't make sense on the surface. Negative reviews are detrimental to a car dealer's business... or is it? Medical science has shown that too much…
Just about every review site out there has some sort of posting mechanism that allows reviews to be shared on social media. Some are better than others, but even the best of them fall short of the real value of…
There’s a step that we take when setting up clients for reputation management that is crucial to our effectiveness. To us, it’s more than just essential. We can’t do our job properly without this step. It’s for this reason that we were blown away when we found out that most (all?) other automotive reputation management companies were skipping this step altogether.
After thinking about it, we realized why they were skipping this step. We’ll discuss that in a moment.
The short answer is, "Yes". Our research and testing have taken us down a road that other reputation management companies have missed. The challenge is that sites like Yelp often do not allow reviews to "stick" on their website. They…
Despite how they might make you feel sometimes, your customers aren’t really out to get you. Much of the stigma that has been in place over the past few decades has been lifted from the car business and consumers are having better overall experiences now than ever before. That doesn’t mean that we or any other business can be perfect.
The rise of our digital voice has made it very easy for people to express their opinions about car dealers and how they were treated. These opinions can often reach large audiences, which is why reputation has become one of the most important aspects of a dealership’s online presence. It’s also the one that gives us the least amount of control.
We often tell our clients that we’ll get them more complaints than any other reputation management company. Of course, this has to be explained because nobody wants to get complaints from their customers… unless they’re really interested in maintaining a strong online reputation.
The majority of negative reviews that happen on reviews sites could have been stopped if someone at the dealership gave the customer an opportunity to vent. Sometimes, those opportunities are not easy to come by. We don’t always know that a customer is dissatisfied based solely on their actions while at the dealership.