We all want our cake and we would love to be able to eat it too. That's not being greedy, necessarily. It's about being human. As humans, we would love to get the benefits of great and aggressive social media…
There has been a trap in place for years that has sprung on more businesses in general and car dealers in particular over the years than just about anything else in social media. A good percentage have fallen into this trap and now it may finally be over. Thankfully.
It’s the contest trap. Too many companies have promoted it over the years. It’s not just the fact that it’s not effective. It can be harmful.
Do you know what makes Starbucks special for so many people. It's not really the coffee. It's average at best compared to most non-chain coffee shops and it's probably below average compared to smaller chains. The thing that they do…