Since 2008, there has been a continuous influx of automotive social networks. They seem to come and go, but there are a few old ones and a couple of newer ones to notice if you're either wanting to get involved…
Despite how they might make you feel sometimes, your customers aren’t really out to get you. Much of the stigma that has been in place over the past few decades has been lifted from the car business and consumers are having better overall experiences now than ever before. That doesn’t mean that we or any other business can be perfect.
The rise of our digital voice has made it very easy for people to express their opinions about car dealers and how they were treated. These opinions can often reach large audiences, which is why reputation has become one of the most important aspects of a dealership’s online presence. It’s also the one that gives us the least amount of control.
Do you know what makes Starbucks special for so many people. It's not really the coffee. It's average at best compared to most non-chain coffee shops and it's probably below average compared to smaller chains. The thing that they do…
When LotLinx really started hitting the scene at the beginning of the year, we were skeptical. Our partners at Dealer Authority jumped on it, but we’ve seen too many products and services come and go over the years to think that there’s anything new under the Sun.
After doing a deeper dive and talking to some of our clients who are on the system, we’ve decided to take a closer look. The model seems to be sound. Dealers seem to be happy. The buzz around the industry has been positive.
There are some things that go so well together. Meat and potatoes. Larry, Moe, and Curly. Summer days and convertibles. In the world of automotive digital marketing, there's a great potential combination available with social media marketing, search engine optimization,…
There has been a trap in place for years that has sprung on more businesses in general and car dealers in particular over the years than just about anything else in social media. A good percentage have fallen into this trap and now it may finally be over. Thankfully.
It’s the contest trap. Too many companies have promoted it over the years. It’s not just the fact that it’s not effective. It can be harmful.
We all want our cake and we would love to be able to eat it too. That's not being greedy, necessarily. It's about being human. As humans, we would love to get the benefits of great and aggressive social media…
We’re all victims of habit. We tend to find routines that make our jobs and lives easier and we latch onto them. It’s not intentional and it’s usually not laziness. It’s a natural flow that comes with being human.
It can happen on social media. At the dealership level, it’s easy to get into a groove and start falling into the trap of repeating what has worked in the past. We might see that a picture we posted was popular on social media and so we start posting more pictures to the point that it becomes overload. We might post a video that doesn’t do well, so we start leaning on the content that performed better. It becomes a habit. It becomes routine.
The power to reach more car buyers is available to you. Now, it’s even easy to get started!
Dealer Influence is proud to launch the beta program for our social media and reputation management service. We have spent a few month on our alpha version in order to perfect it. Now it’s time to collect data and reward dealers who help.
The short answer is, "Yes". Our research and testing have taken us down a road that other reputation management companies have missed. The challenge is that sites like Yelp often do not allow reviews to "stick" on their website. They…